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Reasons Why Women Buy Clothes But Never Wear Them



Let me start with this sobering statistic: In Australia, over her lifetime, a woman will buy more than 100 items of clothing that she will never wear! Add that up in monetary terms, and tell me again why you think shopping with a Personal Stylist is too expensive?


I’ve conducted dozens of wardrobe audits and I don’t think I’ve ever had a client who didn’t have at least one garment hanging up in her closet still with shop tags on. Here are some of the most common reasons I hear..


“I bought it on sale.”


No matter how much an item is reduced by, you will be wasting your hard earned cash if you never wear it. A $200 dress reduced to $50 is still a waste of $50, if it doesn’t suit you, fit you properly or just doesn’t feel right.

A good rule to adopt is to never buy anything on sale that you wouldn’t buy at full price.


“I bought it online.”


Online shopping is great fun and by the time your purchase arrives you kind of feel that it’s a present arriving for you, don’t you? There are so many ways you can be disappointed though – the size,  fit, the colour, length, shape can all be different to what you were hoping for.  You must be prepared to return any garments that are not ‘right’. Do it immediately- the garment is not going to magically improve hanging in your wardrobe!



“It’s just not my style.”


This commonly happens when you take a friend/sister/partner/Mum shopping with you to help you choose something.

When you allow others to choose for you, it’s highly likely that they will choose the items that they like for themselves. They may be clever enough to get the fit and colour just right for you, but whenever you put the garment on, it just doesn’t feel right. Each of us lean towards certain style ‘personalities’and wearing something that doesn’t fit in with that may feel like you’re wearing a costume.

One of the hardest parts of being a Personal Stylist is learning to choose clothes and outfits for the client’s style personality and completely switch off from my own personal style and has taken a lot of training and practice. Relying on a friend, no matter how well they dress themselves, can be an expensive and ultimately fruitless, waste of time and money.


“I don’t know what to wear with it.”


Impulse buying often leads to  a hit and miss wardrobe full of clothes – but very few outfits!

Before buying on impulse, take a deep breath and ask yourself if it will have at least three ‘friends’ already in your wardrobe – i.e. can you immediately wear it with three existing items ?

Does it fit in  with your style personality and work with the colours of your existing wardrobe?


Personal Shopping and Styling sessions can save you both time and  money.

If you are guilty of ever thinking or saying any of the above, I am happy to help you dress fabulously!


If you would like to know more, follow me on Facebook or  contact me via my website.


I am available for workshops, public speaking, wardrobe audits and personal shopping styling sessions, based in Perth, Western Australia.
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