In a recent blog post I explained the importance of making a good impression – in a nutshell, you have three seconds. So you can see that most first impressions will be based on body language and appearance.
Although most of us aware that it’s not nice to judge someone based on the way they look, we are doing it subconsciously all the time, and similarly, others are also making assumptions about us.
For the business person, using your wardrobe as part of your personal branding is a great strategy.
Dress to reflect not only your personality, but also your business. And not just your business, but the most successful vision of your business. In other words- as Roxette once sang about – get dressed for success.
Today, I am talking specifically to owner/operators about how you can enhance not only your own personal style, but also use your wardrobe to create an awesome personal brand for your business.
There’s a lot of stuff on the web about this, but I noticed that it’s quite generic. And yet, as small business owners, we are not generic! And the clothes we wear when conducting our business should not be generic either- we should radiate the essence of our business and reflect its personality.
But how do you give your business a style personality?
If you were to put your ‘why’, mission statement, point of difference, unique selling point AND you into a blender, what words would come out?
Professional, ethical and honest? Trustworthy? These are obvious words and most articles on wardrobes and branding are based on creating the image that you are all of the above.
But go further than just that. Look for the words that are less generic, more individual and unique. These words help you define the personality of your business.
For example, is your business creative or artistic? Remember, you have only three seconds to impress upon your potential client that you are not only professional, ethical, honest – you are also creative and artistic, so your clothes should have an element of creativity or even drama about them.
Style a wardrobe to reflect your business personality, in it’s most successful form.
You will be very comfortable wearing your new work wardrobe, as it’s based both, on you personally, as well as the fundamentals of your business.
I am available for Personal Style workshops, public speaking, wardrobe and colour consultations and personal shopping styling sessions, based in Perth, Western Australia.